Portfolio Detail – Grace Chairs

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Grace Chairs – B2B Office Furniture Manufacturer & Supplier
Domain: www.gracechairs.com

Project Overview

Grace International is a leading manufacturer and supplier of ergonomically designed office chairs and furniture in India, known for quality craftsmanship since 1997. 

Their existing goals were:

• To present their wide catalog of office furniture (chairs, tables, lounge, sofa, etc.) in organized series and product categories. 
• To enable B2B customers to easily browse product ranges and get enquiries.
• To have a CMS so that Grace can update product listings, series, specifications, and images without needing development each time.

Our Role

• Information Architecture & UI/UX: Designed product category pages (series: Premium, Linea, Ark, Vista, etc.), product detail pages with specifications and features, making it simple for B2B buyers to compare. 
• Backend / CMS Development: Built a content management system so that Grace can add/edit product series, manage product specs, upload images, product filtering, manage enquiries.
• Responsive Web Design: Ensured site user experience works well on desktops, tablets, and mobiles.
• Performance Optimization & SEO: Optimized page load times, clean metadata, structured data with product attributes.
• Enquiry & Contact: Integrated enquiry forms for each product series and product page so B2B clients can ask for quotes or more information.

Key Features Delivered

• Product Catalog by Series: Grace’s product lines are neatly grouped (Premium, Linea, Dyce, Graduate, Cafe, Bar, Lounge, Sofa, Table, etc.) for easier navigation. 
• Detailed Product Listings: Each product has detailed specs—arm styles, base, mechanisms, materials, finishes. 
• Visual Product Presentation: High-quality product images, consistent layout for product series.
• CMS Backend: For admin to add/update products, series description, maintain the “Our Products” section.
• Enquiry Functionality: Each product page (or series) includes “Enquiry” so potential customers can reach out.
• About & Company Info: A full about us page showing history, manufacturing, quality control, ISO certification. 
• Contact & Location Info: Office address, phone numbers, contact email clearly shown. 

Results & Impact

• Clearer Product Showcase: Visitors now can quickly navigate through product series and understand what each line offers.
• Faster Updates: Grace can now independently manage product additions and edits via CMS.
• Better Lead Generation: Enquiry forms at product-level help capture more specific B2B leads.
• Improved Credibility: Quality presentation, detailed specs, and transparency (company background, ISO certificate, factory info) increased trust among customers.